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From the first air race in 1909 to the present day, spectators have been thrilled by the tremendous aerial acrobatics and speed performances that adept pilots and their beloved aircraft are able to achieve. "Air Racers 3D," produced by 3D Entertainment in association with L.A.-based Pretend Entertainment and Stereoscope, is an in-depth exploration of the fastest motor sport on Earth at the annual Reno National Championship Air Races & Air Show, and commemorates this century-old sport in IMAX 3D.

The first air race was held in Reims, France in 1909, and an American named Glenn H. Curtiss won the prize with a top speed of 46 mph and two laps of an air "track" completed in 15 minutes. He was the first champion "air racer" in a long line of many. The National Air Races in the U.S. settled in Cleveland, Ohio in 1929, in which airplanes race simultaneously around a closed ovoid course marked by pylons.

Today, competitors soar around those pylons at heights as low as 50 feet above the ground, reaching speed of over 500 mph. Biplanes, jets, and a variety of performance planes follow the basic rules: fly low, go fast, turn left.

The COW had the opportunity to get into the cockpit with the makers of Air Racers 3D. Now, you can go along for the ride in this informative feature that you can find in the COW Library at magazine.creativecow.net/article/air-racers-3d-flying-to-an-imax-near-you
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Glenn Reitmeier, senior vice president of Advanced Technology for NBC Universal, who also leads NBC Universal's technical efforts on industry standards, government policy, commercial agreements, anti-piracy operations and advanced engineering, talks to the COW about his career and achievements, including creating the HDTV standard.

At the National Association of Broadcasters NABshow 2012, Reitmeier will be accepting the National Association of Broadcasters' NAB Technology Achievement Award.

Reitmeier, who has a Master's degree in Systems Engineering from the University of Pennsylvania, started his career at the Sarnoff Laboratories and spent 25 years there, pioneering the High Definition standard and accruing 54 Patents. Reitmeier is a Fellow of the Society of Motion Picture and Television Engineers and is a recipient of SMPTE's Progress Medal and the Leitch Gold Medal. He is recognized in the New Jersey Inventors Hall of Fame, and in 2010 he received a Broadcasting & Cable Technical Leadership Award.

On the eve of accepting the National Association of Broadcasters' NAB Technology Achievement Award, Glenn Reitmeier talked to the COW about his career and achievements.

Join us as we explore his life and incredible accomplishments.
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40 hours of dailies get cut into 42 minutes of rapid edits, extreme angles, heightened drama, elevated emotions and, as needed, elegance.

In this article from Creative COW Magazine's new issue, Nancy Forner, one of the editors of The CW Network's hit series "The Vampire Diaries," takes readers inside the show's editing and style choices. The Vampire Diaries has a classic TV set-up of three editors and three assistant editors.

Before The Vampire Diaries, Nancy worked eight years on Law & Order: SVU. Neal Baer, who was the Executive Producer and show runner, decided to leave SVU and create his own show and "...asked if I would go along with him. I said I would. Many people asked why I would leave a hit for a new show, since most new shows do get canceled. The reason I left was because I like Neal Baer very much, and also, if you stay on any show too long, you get typecast. I loved SVU, but eight years is a long time. And creatively, I was ready for a new challenge."

If you want to learn all about the stylistic and editing choices behind the success of The Vampire Diaries, join us online in the Creative COW Library.
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All of us at Creative COW Magazine were thrilled to watch Rob Legato take home the Oscar® for the Best Achievement in Visual Effects for HUGO during the Academy Awards® telecast on Sunday night.

Rob Legato and HUGO were the cover story of our January/February 2012 issue, so it was exciting to see Rob Legato receive his Oscar® statuette -- especially for such an endearing and important movie. We'll also let you in on a little secret: not only is Rob a talented artist and innovator but he is truly a nice person as well.

Thank you, Rob, for taking our readers inside the making of Hugo. It is a remarkable film.

If our members would like to congratulate Rob, please visit his article and leave your comments.

If you missed it first time around, you can also read Rob Legato's article on the Making of Hugo in the Creative COW Library.
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Our worldwide services offered directory keeps growing, with thousands of entries from around the world and yet as close as your own local area -- especially for our members that use GPS devices.

Included at no charge in your Creative COW membership is our SERVICES OFFERED directory, in which you can promote your skills, talents and services offered -- whether you are a freelancer or you want to promote your company.

And now when you log-in to the Services Offered directory using GPS devices like smartphones and tablet devices, the directory has been upgraded to support GPS features for your empowerment and convenience.

If you haven't yet added your own Services Offered directory listing, visit services.creativecow.net, it only takes a minute or two of your time.

With hope and services for your success always,

Your Friends at Creative COW
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Last Thursday, February 16, Apple gave the public its first look at Apple's newest desktop operating system, OS X Mountain Lion 10.8.

The big surprise that greeted many was not the news that this new OS would be very iPad-like, that much was expected. For many, the real surprise was that -- maybe in response to its highest-end audience's unstaged critical disconnect to Final Cut Pro X's introduction -- Apple issued a strong pre-emptive statement regarding its new OS. It said that while this new OS X version had many iPad-like qualities and conventions, the company was quick to affirm that there would be no one-size-fits-all iOS across all Apple devices. Desktops would go on. They would have their own OS. Apple rumor sites have been discussing new MacPro desktops. Time will tell what it all really means.

Some wonder just how far Apple will go to serve a higher-end user base needing more than an iMac. It sounds like we are soon about to see.

Until then, Apple's official introduction is now online at www.apple.com/macosx/mountain-lion/

And you can find some great discussions going on about Apple's new OS X Mountain Lion in our forums at cr8v.co/wMk

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The world's top cinematographers gathered Sunday February 12th at the Hollywood & Highland Grand Ballroom as the American Society of Cinematographers met in a black tie gala to celebrate their 26th Annual American Society of Cinematographers (ASC) Outstanding Achievement Awards celebration.

Emmanuel Lubezki, ASC, AMC; Jonathan Freeman, ASC; Michael Weaver, ASC; and Martin Ruhe claimed top honors in the four competitive categories. Lubezki won the ASC Award feature film award for The Tree of Life. For the second straight year, Freeman earned top accolades in the one-hour television episodic category for HBO's Boardwalk Empire. Weaver was the inaugural recipient of the half-hour television episodic category for Showtime's Californication, and Ruhe won the TV movie/miniseries award for PBS' Page Eight.

Last year, Wally Pfister, ASC, BSC won the ASC feature film award for Inception, and went on to take home the Oscar as well.

To read all about the other honored award winners and special achievement recognitions, the celebrity presenters and the night's festivities, you can read the news at the ASC website at:

Read the full ASC Official News Announcement at the ASC website




And while you are there, subscribe to AMERICAN CINEMATOGRAPHER, the flagship of the American Society of Cinematographers. You can find all the details by visiting www.ascmag.com/store/home.php?cat=291 where subscriptions are as low as $14.95.







Here in the COW site you can also read Debra Kaufman's look at the life and career of

Dante Spinotti, ASC * Cinematography * Debra Kaufman
Dante Spinotti, this year's winner of the American Society of Cinematographers' Lifetime Achievement Award, which he received at the 26th American Society of Cinematographers (ASC) Outstanding Achievement Awards on February 12 in Hollywood.... more
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Any great comedian will tell you that comedy is about timing. That is why editing plays such a crucial role in comedic features like "The Three Stooges." Finding the natural rhythm, letting the joke play, knowing how to pace the audience response, is more of a feeling that an editor needs to develop aside from the technical skills.

The creative minds behind "There's Something About Mary", "Kingpin," and many others were certainly comfortable with physical humor, but bringing the Stooges to the big screen has been a real challenge for Peter and Bobby Farrelly. With decades of world-wide familiarity with, and love for, the original trio (and subsequent replacement with Shemp Howard after Curly's death) presenting these physical farce and slapstick characters anew meant perfect casting, creative shooting, and editing on the edge.

Read Creative COW's look into editing as a "team sport," designing an elevated console to edit true "stand-up" comedy, and working on three Avid Nitris DX systems and a Unity as Sam Seig describes his time with the Farrelly's "The Three Stooges."

And don't miss, as part of our series on The Academy of Motion Picture Arts and Sciences® Scientific and Technical Awards, our feature on the ARRILASER Film Recorder.

On February 11, the Academy of Motion Picture Arts and Sciences® will honor the ARRILASER film recorder with an Academy Award of Merit® in the form of an Oscar® Statuette. The Academy, which awards individuals behind achievements that "demonstrate a proven record of contributing significant value to the process of making motion pictures," will present the Oscar to Franz Kraus, Johannes Steurer and Wolfgang Riedel. The design and development of the ARRILASER, noted the Academy, "demonstrates a high level of engineering resulting in a compact, user-friendly, low-maintenance device, while at the same time maintaining outstanding speed, exposure ratings and image quality."
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In this expanded version of the article from the January/February 2012 issue of Creative COW Magazine, VFX Supervisor and 2nd Unit Director Rob Legato shares some of the secrets of a tribute to the love of making and watching movies, and insights into two filmmaking master storytellers, Georges Méliès and Martin Scorsese.

Rob tells readers: HUGO had perhaps a greater mission to fulfill than many VFX-themed movies because it was celebrating the life and work of the very first visual effects artist, Georges Méliès. He was also the first multi-talented auteur who wrote the movie, painted the sets, acted, and was his own editor and VFX supervisor. He did everything. When you study the work, you see what a genius and forward thinker he was, all the way back to his first films in 1896. There was no such thing as movie trickery before him.

The first meeting I had with with Hugo director Martin Scorsese, we talked about the scene where Hugo fixes a mechanical toy mouse that he presents to Méliès, having made it work better than originally designed. Marty said, "What if we did this stop motion?" My response was, "Well, it'll look like stop motion. We don't need to do it that way unless you want it to specifically look that way." Then he said, "That's exactly what I want it to look like."

All of us at Creative COW would like to thank Rob Legato for taking our readers inside the making of HUGO, and we'd also like to congratulate Rob on his Academy Award® nomination for his visual effects work on HUGO.

You can read the whole expanded edition with extra pictures, now online at:

magazine.creativecow.net/article/the-joy-of-filmmaking
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In this article from our November/December 2011 issue of Creative COW Magazine, Stephen Menick shares the trials, tribulations and successes of planning and executing a project involving a DSLR shoot that also included two Panasonic AF100s. It is a project that serves as a reminder to both plan for everything, and be ready for anything.

Stephen Menick reports that, "People ask me to help them tell stories -- theirs and other people's, past and present. As a producer based in DC, I've done short documentaries, magazine segments and promos for PBS, commercials, PSAs, and shows for many other clients over the years. But one of the things I'd never done was produce a music video.

"I always told myself that if I ever did get to do one, I wouldn't show a band lip-syncing in a warehouse with cobwebs, and I wouldn't run out of shots. Too many music videos cycle through their shots in the first 40 seconds, and then it's just a recycle of more of the same. If I ever got my chance, I'd keep it interesting, with a live look and a live sound.

"One day I got tired of waiting and dreaming, and I called some friends.

"The project had labor of love written all over it -- a bunch of professionals coming together just for the creative juice of it all. For me, that meant planning, most of all because I didn't want to waste a second of my colleagues' time. But when you're working with a complete and utter lack of funds, sometimes you've just got to roll with the punches and stay determined.

"The story of how we pulled this thing together is a story of two dances. One, between planning and nowwhat- am-I-gonna do? The other, between keeping my vision in mind -- eyes on the prize -- and trusting my team."

You can read the complete story online at magazine.creativecow.net/article/plan-it-like-a-bank-heist
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