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The 2010 FIFA World Cup was the most-watched television event in history: broadcast to over 70 countries, averaging 400 million people for each match, with over 700 million watching the closing ceremony alone. The world's most popular and prestigious sporting event added aerial coverage for the first time in its illustrious history -- and they turned to partners Helifilms and Helimedia to make it all possible.

Coordinating six aerial units, which were simultaneously dispersed across the entire country, with each aerial unit working on different schedules and for different directors would be difficult enough, but bringing all these efforts together seamlessly to deliver the first-ever aerial coverage in a luxurious and stunning display to viewers all over the globe was the goal of these trailblazers from Helifilms.

Join Matt Downey in his article,"World Class Aerials for the World Cup", for our "Asset Management & Distribution Issue" as he reveals details of his amazing flights for the World Cup 2010.
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We've created three new Twitter Feeds for you to get easy updates to the latest news and events at the COW.

In addition to our steadily growing list of CreativeCOW Tweets at http://twitter.com/CreativeCOW, we are now providing quick access to paying job updates from our COW Job Boards at http://twitter.com/COWJobBoard.

Keep up with the latest industry news for working professionals in film, broadcast and related fields from around the world brought to you by Creative COW at http://twitter.com/CreativeCOWNews.

Creative COW's FULL COURSE podcast brings every episode of all of our popular Creative COW podcasts to you in one convenient feed. For those who do not want to miss anything that we release for your portable devices, this is the choice for you. It's wide, it's diverse, it's everything we release, all in one show tweeting from http://twitter.com/COWPodcasts.
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It's Top 40 time and all of us at COW Headquarters are feeling like it's time to put on some old Bee Gees albums, pull out the mirror-ball from retirement and pretend its disco-time all over again. (Well, maybe not quite that extreme!) Why? Last Friday we logged into the iTunes Store's "Software: How-To" category in their Technology section only to find that among all the video podcasts in the world in the Software: How-To category -- and there are some highly funded major publishers and corporations that are far bigger than us competing in that category -- we were sitting at #1, 3, 5, 14, 16, 19, 26, 27, and 28 in the Top 40 podcasts.

And for those who have asked, watch soon for two new podcasts from Creative COW: the first, for Sony Vegas users, and the next up will be a new Apple Motion podcast. We'll let you know when Vegas and Motion go live.

If it were not enough to hit the kind of rankings that we've been hitting, the iTunes Store's podcast team also featured one of our new DSLR Video podcast in their New & Notable section. Not only that but they contacted us and said that the COW deserved its own featured provider page and so they helped us set one up. You can find it in the iTunes Store at http://itunes.apple.com/us/artist/creative-cow/id213153590 and we wanted to thank them for the recognition of the hard work we are putting into our podcast series. If you are on an iPad, just click on the picon of any of our podcasts you kind searching the iTunes Store's podcast section, and in the upper right of the dialog box is a "providers page" link. Check it out, "It's tres cool," says Bessie.

In case you'd like to see what the standings looked like when we logged-in on Friday, January 28, here is a screen capture we took...



If you haven't logged-in and joined some of our podcasts yet, we'd like to invite you to visit us either online in the COW or by visiting our new featured artist's page at the iTunes Store. The addresses follow, and once again, our sincere thanks to all of you for making this series such a strong success.

Visit Creative COW's Featured Artist page at the iTunes Store

Or visit Creative COW's podcast homepage online
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As we forge ahead into the new year, Creative COW is growing again. We are launching three new HD podcasts to meet our members' demands for new tutorials in HD. These versions join our long list of podcasts that have already been available in SD. These new HD podcasts can be watched on an Apple TV system, on your computer, or download for later viewing on your iPad, an iPod or portable device.

Our Adobe After Effects podcast series has long been the world's most popular AE podcast and it's now offered in HD, featuring Andrew Devis, a respected media trainer and producer. The podcast is full of clear, easy to understand tutorials loaded with techniques as well as tips for organizing and speeding up your workflow, dealing with difficult problems, color correction, and much more. Go to Creative COW After Effects HD iTunes podcast page.

Join Richard Harrington, as well as Andrew Devis, in the Adobe Premiere Pro HD podcast series and glean tips and tricks from the pros on subjects such as "Adjusting Exposure with Shadow/Highlight" and "Mastering the Project Manager", streamline your workflow with tutorials on "Creating Custom Workspaces", "Using Effects Presets" and much more. Go to Creative COW Adobe Premiere Pro HD iTunes podcast page.

Boris FX plug-ins for Apple FCP, Adobe AE and Premiere, or Avid Media Composer, add dramatic effects to your projects. Now you can join working professionals in HD, as they use the powerful Boris FX filters now downloadable at the iTunes Store's Boris FX HD page.

You can find the podcasts at the iTunes Store. And watch for the new HD podcasts to join our SD versions on the listings found on our podcasts homepage in the next day or two. But you can get a sneak peek today on the iTunes Store where they've just gone live.
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In the new issue of Creative COW Magazine, we celebrate five years of the kind of industry leading inspiration, information and vision that has made Creative COW the strongest magazine in the world of film, broadcast and professional media production. You can download the full edition in its PDF version now -- available in either our print-friendly single page edition, or our double-page "spread" edition -- online at http://magazine.creativecow.net/downloads.php

On December 19, 2005 when we announced that we would be launching Creative COW Magazine, it caused quite a stir. After all, print was dying and many magazines were leaving the market. Many of you thought we were crazy to be going into print in a market like this. But today, five years into publishing Creative COW Magazine, the magazine has become an industry leading publication with highly respected articles and the support of most all of the major companies operating in this market.

In the 5th Anniversary Edition, you will meet a wide array of industry professionals that include Oscar® winners, Emmy® winners, market leaders, as well as newer starry-eyed dreamers afire with the stories and ideas that fuel them in their own drive for creative excellence.

We had a great time crafting this issue, looking back as well as looking forward to the stories that we have yet to tell. Maybe your story will be one of them? If you have a great story that you think our readers would be interested in, please write us at magazine@creativecow.net and let's talk. Bonus points if your story includes a jaw-dropping workflow component.

Thank you to all of you who have made Creative COW Magazine such a great addition to the Creative COW community, a community filled with the kind of people and stories that make each issue of the magazine such an inspiring read. And this one is right up there with our very best. Download it, we think that you'll agree.


OSCAR® is a registered trademark of the Academy of Motion Picture Arts & Sciences. All rights are reserved. EMMY® is a registered trademark of the National Academy of Television Arts & Sciences. All Rights are reserved. There use here does not constitute nor imply endorsement.
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It used to be so easy! Movies are wide, TV isn't, The End. Okay, it was never quite that easy, but now?

The number of aspect ratios in a single project can be overwhelming, and new ones seem to be popping up all the time. As Paul Carlin writes in Creative COW Magazine's "Asset Management and Digital Distribution" issue, aspect ratio format wars have been going on since the very beginning of motion pictures. Understanding how 35mm frame sizes have evolved offers unique insights into 2K, HD, DVD and even good old SD.

The fact is that you'll have more fun, and have fewer headaches, as you learn to "Relax, Stop Bluffing: Aspect Ratios and Workflows."

And while you're at it, be sure to check out the rest of our popular "Asset Management and Distribution" issue, and while you are there, download the PDF version of your choice, the "print-friendly" single page version (great for iPad viewing by the way -- just drag-and-drop onto iTunes and look for it in your iBooks PDF section), or the "spread edition" which lets you see the issue in double page spread format.
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All of us at Creative COW would like to wish you the very best for 2011. We have many ideas and plans for 2011, and we hope that you will be a part of them in the year ahead.

As we look forward to 2011, and the ideas, technology and processes that will help shape it, we know that DSLR Video will be one of the biggest areas of growth in our industry. To meet the need of many just beginning to explore DSLR Video -- or those who wish to expand the knowledge they already have -- we have launched a new DSLR Video podcast.

The new podcast's co-hosts are Richard Harrington and Robbie Carman, two highly respected industry pros who are well known through their books, their role as trainers in many leading industry conferences, as well as being longtime hosts in our forums.

The new podcast's iTunes Store address is:
http://itunes.apple.com/us/podcast/creative-cow-dslr-video-podcast/id409873012
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January 3rd is not long away and it begins a contest that we wanted to give you all a little "mental head start" on. Why? Beginning January 3rd, we'll be looking for two 10-to-15-second branding videos to become the new intro videos that precede each of our popular online video tutorials and our podcasts.

We'll be introducing the contest on January 3rd (following the New Year's festivities), and it will end on February 28. Not long after that, we will pick our favorite entries and announce the entries that are our two favorites.

The two favorites will become the new intro videos and will each receive our award, which you can see in the image above. (Hey, we didn't want to be filtered out by using words sure to send spam filters into a tizzie!)

So, put on your thinking cap, grab a pencil and your storyboards and get ready -- January 3rd is coming fast.

You may be one of the two who are the face of our new tutorials and podcasts in 2011.
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Dave Stump, ASC, has spent over 20 years as a director of photography, a visual effects supervisor and VFX DP. Along the way, he won an Academy Award for Scientific and Technical Achievement. Add his position as Chair of the Camera Subcommittee of the American Society of Cinematographers Technical Committee to the mix, and you have a unique combination: a rigorous, scientific mind with direct responsibility for evaluating new cameras and technologies for his peers in the ASC, and a guy who is used to doing whatever it takes to get the shot -- the scholarly and the practical.

In his role as Rigorous Scientific Guy, Dave has been part of the Camera Assessment Series (CAS), jointly produced by the ASC, the Producer's Guild of America, and Revelations Entertainment, which is the production company founded by Morgan Freeman and Lori McCreary. The goal is simple: to shoot demanding scenes with the industry's highest-end cameras, side-by-side, to illustrate their strengths and weaknesses.

We knew that Dave has heard reports from his peers in the ASC that are using DSLRs and has been taking a closer look at them for his own work. We asked him how well these new cameras hold up for digital cinema, both technically and in practice. Here's what he told us.
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The creative minds behind the web's existential comedy series "Coma, Period." talk about their craft and the challenges of designing the sounds that represent those heard inside a character's subconscious mind.

Rick Castaneda (Writer/Director) says of the project: When I first came up with the idea to create a web series that took place entirely inside someone's head, the value was immediate -- I could do anything I wanted. Here was my main character, Dan Humford, who had a car crash and ended up in a coma. We've given him the white space of his subconscious, and are letting him interact with all of his deepest desires, the nightmares, and random thoughts that he's had. If we wanted to, we could bring in a T-Rex, and have them talk about their feelings. That's how wide open the show is.

I brought in Lawrence to sound design really early -- actually at the script level -- because I knew that with such a blank white space, with nothing to look at, sound would be more important than ever. Infinite possibility was the first problem we had in sound designing the series -- we could really make the inside of Dan's head sound like anything we wanted to. This wasn't a park -- which you've been to, and you know how it sounds. This is the inside of a person's head. What does that sound like? A desert? A conch shell?

How did they create all of these endless possibilities for the audience?

Read the complete article online at http://magazine.creativecow.net/article/sound-design-for-the-web
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