Tuesday, May 22 2007-_______-
You already know that The Creative COW is the industry's leading resource for peer-to-peer support. But with over 1,000 posts daily, it can be hard to keep up with it all -- especially because so many great conversations are happening in forums that you might not visit every day.
Well, we can't show it all to you, but here are a handful of the most energetic conversations.
CORPORATE VIDEO
Charge by the hour, or charge by the project?
This conversation in the Corporate Video community began with a question about
corporate video,
and quickly became a comprehensive look at managing your business, your money, and most important, your clients. Here's just one sample:
No matter what, NEVER, EVER, believe the phrase: "give us a price break on this first one, and we'll give you more business in the future, it will be good for your portfolio". For me, these "magic words" mean these folks are crooks and liars, best referred to your worst rival. You are an editor, not a bank. Still, if they ask for this, and you would walk thru fire for the chance to work with the particular client, turn the phrase around and say: "I'll give you a terrific break on the third one, let's see real money at the real rate for the first one".
AJA KONA
23.98: Lovely or lunacy?
Although the question came up in the AJA Kona
community, the answers apply to anyone editing with, or thinking about editing with, footage shot at 23.98 fps in their broadcast projects. Along the way to both answering the question and praising the original poster for his heroic production efforts, the question evolved to ask: with all the problems getting from 23.98 footage to 29.97, is it worth even shooting 23.98 at all. No matter where you land in the debate, you'll find invaluable tips for adding 23.98 to your video editing workflow.
ADOBE AFTER EFFECTS
23.98, pt. 2: Pulldown problems in After Effects
It's one thing to be stuck editing the client's footage. It's another to create an animation with the proper frame rate, field order and pull-down cadence.
No controversy this time, though, especially from the broadcast designers in the After Effects
community: 23.98 is a nightmare. As Dave LaRonde writes:
[Film pioneers] didn't adopt 24fps because of "filmic impact"... they didn't adopt it because "the slightly surreal motion lends itself to more effective visual storytelling"... they didn't even CONSIDER all that modern-day, phoney-baloney, film-school crap. They adopted if because it was the cheapest stinkin' frame rate they could get away with! Less film goes through the camera... more money goes into your pocket. It was all about ECONOMICS. Or cheaping out, take your pick.
Once again, agree or disagree, you'll find workflow tips galore.
HDV: Projection and monitoring in SD
Two especially lively threads in the HDV Format community revolve around common problems with no easy solution.
In the first, "HELP! HDV Projection... to SD?
or stay 1080?," the suggestions primarily focus on matching solutions to what's actually possible using the onsite projector. Along with that, the conversation includes potentially ideal scenarios for using both cameras and computers for projection..
In the second, "HDV monitoring on an
SD monitor," posters examine a variety of solutions for monitoring HDV while editing, from the camera itself to the Matrox MXO.
Have a favorite thread of your own? Let us know, and we'll be sure to include it next time!
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New hardware and software updates for Final Cut Studio 2!
Blackmagic Design Announces Final Cut Studio 2 Support
Includes support for ProRes, open format timelines, new easy setup management, and Color software
Blackmagic Design Inc. today announced the immediate availability of a new software update that adds support for the new features in Apple Final Cut Studio 2
The new software version 6.2 for all Blackmagic Design DeckLink and Multibridge series capture and playback video products supports the new features in Final Cut Studio 2 including ProRes 422, open format timelines, new easy setup management and video output from Color.
Noise Industries Ships FxFactory for Apple Final Cut Studio 2
Support for new Apple Final Cut Studio 2 release; innovative filters and advanced rendering performance
Noise Industries, developer of visual effects tools for the postproduction and broadcast markets, today announced the availability of FxFactory 1.05 for Apple Final Cut Studio 2
Noise Industries FxFactory for Apple Final Cut Studio 2 FxFactory for Apple Final Cut Studio 2 offers GPU accelerated, native visual effects plug-ins for Apple Final Cut Pro 6 and Apple Motion 3 running on Apple’s new FxPlug architecture. The optimized FxFactory plug-in architecture provides maximum speed and performance for visual effects creation on both PowerPC and Intel-based Mac platforms. Other core FxFactory enhancements include a refined user interface and custom presets for fast – professional effects creation.
Boris FX Product Line Supports Apple Final Cut Studio 2 Release
Entire Boris FX product line available for new Apple release; new Boris Continuum Complete package adds FXPlug integration
Boris FX, the leading developer of integrated effects technology for video and film, announced that the entire Boris FX product line is available today for the new Apple Final Cut Studio 2.0 release.
Owners of Boris Continuum Complete 4.1, Boris Red 4.1, Boris FX 9.1, and Boris Graffiti 5.1 can move to Apple Final Cut Pro version 6.0 and begin working immediately. Boris projects and presets are seamlessly transitioned to Apple Final Cut Pro 6.0; no additional software updates are needed.
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The Creative COW Master Series presents
"Serious Effects and Compositing, Volume 1"
by Andrew Kramer
10 complete tutorials with After Effects project files. Over 3 hours.
Only $49.95 at The Creative COW DVD store. Learn more.
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"We've seen plenty of After Effects tutorials in our time, so experience tells us when we are onto a good thing.
The standard has been set. [Serious Effects & Compositing] is the new benchmark in DVD-based After Effects tutorials. 10 out of 10" -- 3D World Magazine (November 2006)
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"Serious Effects and Compositing."
Don't take our word for it.
We've said that The COW Master Series disk "Serious Effects and Compositing" by
Andrew Kramer is a terrific title for anyone who
wants to add real punch to their After Effects projects.
You've seen other people at The COW say the same
thing. So take a look at what the UK's 3D
World magazine has to say on page 96 of their
November 2006 issue:
The first edition? Sold out. The second edition? Ditto.
Don't wait to get your hands on "Serious Effects and Compositing," back in stock. Until it's not.
(Psssst! Works great with CS3!)
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Bandito Brothers Installs SpeedGrade HD
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Avid Selects Class on Demand for Web Based Training Partner
Class on Demand to deliver their award-winning training titles via Avid’s e-learning solution: Avid Learning Excellerator
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Big Screen Entertainment And Imagination Worldwide Babysit In Cannes
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NewTek Wins Radio World's "Cool Stuff Award."
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For more industry news, visit the COW News & Press Releases forum at:
http://forums.creativecow.net/cgi-bin/new_view_posts.cgi?forumid=105
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