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The Sony F3 with the S-LOG option uses its 35mm chip to shoot 4:4:4 RGB with 13.5 stops, for a picture so good it's scary. Here's a report from the very first feature shot with it, as told by Jonny Revolt: "I had just gotten back from SXSW in 2010, where I saw Elektra Luxx, a film by Sebastian Gutierrez. It looked great, and in the Q&A Sebastian discussed shooting the feature with a Canon 5D DSLR for around $12,000. Sign me up for a 5D! I'm ready, let's shoot.

"But after I got my hands on one, my friend Alin did some tests with it, and was not satisfied that this would be the right camera for shooting out particular feature. He did some additional research and came across the Sony PMW-F3, an affordable video camera with a Super 35mm CMOS sensor. At around $24K, the F3 already sounded like a more affordable solution than RED or ARRI Alexa, especially because the price includes PL adaptor, and three Sony PL Primes: 35, 50 and 85 mm, T2.0. (The F3 without a lens lists for $16,800.)

"I've shot a lot of film, both 16mm and 35mm, so when I saw that out of the box the F3 shoots XDCAM at 4:2:0 at around 35mb/s, my first reaction was, 'Really? Like an EX3?' The EX3 is a great camera, but this was frustrating. It was clear that the F3 had much more brain sensor power than it was using, and we wanted to tap into that brain. The potential was clearly there, though, so Alin decided to go for it."

You can read the article online at magazine.creativecow.net/article/sony-f3-with-slog-shoots-ghost-of-goodnight-lane






NEWS ANNOUNCEMENTS
More Than 50 TV Series This Fall Season Created With Autodesk VFX Software

Boris Continuum Complete 8 AVX Now Available

Sorenson Media, Avid Partnership Streamlines Video Editing and Publishing

ARRI CSC expands rental teams in Florida and New Jersey

Digital Film Tools Releases 64-bit Plug-ins for Avid

Studios Saving Significant Electricity with Deadline Render Farm Manager

Colorist Brian “Crash” Carlucci Joins Filmworkers

Leading Comics Use NewTek TriCaster™ to Produce and Live Stream Global Fundraising Effort

Sound Devices Showcases New Products at Inter BEE 2011

NVIDIA Maximus Revolutionizes the Workstation

FOR-A Announces Partnership with ProVideo Solutions

Broadcast Pix Empowers Live Video Production with New Tools

Signiant to Host Thought Leadership Forum, 'File-Based Workflows for the Digital Age,' on Nov. 15 in Washington, D.C.

Soundelux’s Hallberg and Baker Landers Win HPA Award for “Green Lantern”

Transforming 3D As We Know It: Autodesk 123D Family Expands

Visual Effects Society: Autodesk Student Award Submissions Now Open

2011 Hollywood Post Alliance Awards Winners Unveiled

Nucoda and Film Factory Create Immortal Images

NewTek Unveils LightWave 11

Reel FX Partners with Madison Square Garden Entertainment to Bring its New 2011 Edition of the Radio City Christmas Spectacular to Life in Stereoscopic 3DLive







Vin Di Bona Productions Continues To Upgrade Avid Workflow by Adding More Archion Synergy Storage to Their Unity MediaNetwork

Technicolor Partners with Mattel

Ross Video Forges Partnership with Niles Media Group

PowerProduction Software Announces Martini QuickShot Creator Version 2

IABM Annual Conference Providing Keys to Success to be Held Dec. 1-2 in Windsor, U.K.

TNDV Delivers Production Support for Extreme Makeover: Home Edition

Gravity Brings "Battleship Live" Board Game to Life Through Stunning, Action-Packed Animated Spot For Hasbro Through Agency Uproar!

Deluxe Entertainment Purchases Dolby Monitors

Australia's Sky Racing Taps Grass Valley's Design and Live Production Expertise for New "Road Ready" HD OB Vans

Introducing the Diffusion Gel Kit From Digital Juice

Digital Rapids Encoding and Transcoding Solutions Power Multi-Screen Initiatives for Turner Broadcasting System

Sonixphere Captures the True Harley Spirit for New Web Series

Pictorvision's Eclipse and Iwerks Take to the Air for Major European Feature

Broadcast Pix Announces VOX

Telestream Episode 6.2 Opens New Doors in Encoding

Panasonic's HDC-Z10000 Camcorder Named As CES Innovations 2012 Design and Engineering Award Honoree

Anton/Bauer Features Reliable, Portable Power Solutions For Sony, Canon, Panasonic, RED and ARRI At Satis 2011

House of Moves Develops Eye Tracking Process for Film and Game Animation

Harmonic Optimizes File-Based Production and Multiscreen Workflows With New ProMedia™ Capture Video Ingest Engine

Matrox Press Announcement: Matrox Extends Extio Series Support to New Linux Distributions









REELS & VIDEOS
music video
Piano and Vocal by Iranian Musicians in Manila. Persian Music Live In Studio Recording by Gerardo Diwa
Music video of Piano and Vocal by Iranian Musicians in Manila. Persian Music Live In Studio Recording. ...
Philippines
commercial
Park Pictures’ The Glue Society Lives Life One The Run For Nike by Creative COW
Bicoastal/London-based Park Pictures’ directing collective The Glue Society speeds up the pace of life in the new :60 web film “Some Tim...
United Kingdom
demo reel
PixelBox Showreel 2011 by Chris Thorp
Headquartered at our home in Hong Kong, with offices in Shanghai and representation in Mumbai, our award winning services include visual eff...
Hong Kong
demo reel
Sultamedia Show Reel 2011 by Sala Sultan
...
Japan
commercial
Alive & Well’s Hobson Breathes Life Into Ridley Scott’s Dreams For New Show, “Prophets Of Science Fiction” by Creative COW
Los Angeles-based Alive & Well director Henry Hobson explores Ridley Scott’s futuristic inner thoughts in a new promotional ad for “Prop...
United States
commercial
NEOGAMA and DIAGEO launch the first campaign created in Brazil for Johnnie Walker by Creative COW
The awakening of a giant that slept where the Sugar Loaf stands today is the center of the multimedia campaign that encompasses TV, theaters...
Brazil
commercial
New Work from Sound Lounge for Mercedes by Creative COW
Mixed by Phillip Loeb of Sound Lounge, the new spot for the 2012 Mercedes-Benz C-Class boasts the redesigned model featuring over 2,000 refi...
United States
demo reel
Llyr Williams VFX Reel 2011 by Llyr Williams
Includes some of my recent vfx work. Music: The Knife – Heartbeats Modeling and Texturing: Maya, 3D Studio Max, Zbrush, Vue, Drea...
United Kingdom






CREATIVE COW TRAINING TOOLS
Lighting and Shooting Gorgeous InterviewsLighting and Shooting Gorgeous Interviews
IN STOCK NOW
$49.95

On this DVD, Director of Photography Tom Miller, teaches you how to light an interview so that your subject looks natural, professional, and...GORGEOUS!






Flying Paint - Simulating liquids with AE particles Part 3 * Adobe After Effects * Matthew Tompkins In this final part of the "Simulating Liquids with AE Particles" tutorial, I demonstrate the Time Remapping function within After Effects to help further slow down the animation, before adding a few final cosmetic touches, with subtle texture generated from Fractal Noise along with some slight colour correction, grain and a vignette.... more
Broadcast Pix Empowers Live Video Production with New Tools * Broadcast Pix * Debra Kaufman Broadcast Pix has come out with a one-two punch of new tools that enable live video broadcasters to do more for less. First came Mica, the company's new live video production system. Now, a few weeks later, Broadcast Pix has unveiled Voice-Automated Video Production (VOX), which eliminates the need for an operator during live productions.... more
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