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When one of the giants in the world of reality television switched to Final Cut Pro after years of using Avid, it was big news because they have hundreds of edit stations. It was a big red ding in Avid's sales numbers when Apple rode off with the account.

But things always change and sometimes they change back.

In this article, Bunim/Murray lays out the decision-making process that brought them back to Avid, following years of using Final Cut Pro. It was not an easy decision and was not one that the company made in haste.

Mark Raudonis, Senior Vice President of Post Production at Bunim/Murray told us in this exclusive report for Creative COW: "I was invited to Cupertino in February 2011, to see the first incarnation of Final Cut Pro X -- virtually the same presentation that they gave at NAB a few months later. My feeling in February was, 'This is interesting, but obviously it's not ready for primetime. I hope by the time they release it, some of these things will be addressed.

"Over the last 10 months, Apple has addressed some of those issues, and they are working on others, but in my opinion they've diverted from what we, as a company, need.

"We said that 'we're not doing anything until 2012' because a large organization like Bunim/Murray can't just turn on a dime. In fairness to Apple, we also wanted to give them a chance to address all of the criticism that came up. Since then, I've seen enough of their development to know that the direction they're headed in still isn't the right choice for us. As a result, after years of building our editing workflow around Final Cut Pro, we have decided to return to Avid Media Composer and Avid ISIS as the heart of our post process.

"This was not a decision that we took lightly. Change is inevitable. But, different is not necessarily better. Our editorial process requires some specific features that seem to be disappearing from Final Cut."


What are these specific features that Bunim/Murray sees disappearing? You can read it in Mark Raudonis's "Real World Editing: For Avid to FCP...and Back Again."

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ALT Systems Names Bruno Munger to Vice President

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Quantel Pablo creates the look for 'The Girl with the Dragon Tattoo'

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Visual Effects Society (VES) Announces Nominees For 10th Annual VES Awards

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RE:Vision Effects releases RE:Map v2 for Nuke, Composite and Fusion

Codex and ARRIRAW Mark a Breakthrough Year in 2011

Technicolor - PostWorks New York Provides Grading Services for Three ASC-Nominated Television Productions

JVC introduces HD 3D Production Analysis Monitor

Auralex Unveils New ProMAX Panels at Winter NAMM 2012

Students Learn to Tell Compelling Visual Stories at Broadview Entertainment Arts University

Reality TV Leader, Bunim/Murray Productions, Selects Avid’s Professional Editing and Storage Solutions

Biscardi Creative Media Keeps Workflow Options Open with Installation of Small Tree Shared Storage Systems

Tippett FX Group Takes a Bite Out of The Bakery

Translation And Sonic Union Jolt Kids Back To School With Lebron James For State Farm

Anthro Launches New Product Line at MacWorld

Swiss Broadcasting Corporation Moves to MPEG4 with Adtec Digital

Lightmap launches HDR Light Studio v3.0

Pictorvision’s Eclipse with GPS Tracking Helps Holgate Go the Extra Mile

Sonixphere and iSpy Music Team Up for Second Season of Discovery’s “Flying Wild Alaska!”

The New LM-2140W Field Kit is Now Officially Available









REELS & VIDEOS
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StudioCapta SHOWREEL 2011 by Capta Studio
StudioCapta is an Italian graphic design, production & postproduction studio born in 2011 from Giulio Lavecchia & Andrea Casella. This is th...
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Produced by Intuitive Films for 1-Altitude Gallery (One Rochester Group). A highlights reel containing excerpts from the 20 Points-of-Int...
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Documentary production, Editing, Voice over, commercials, promo clips, videography, and Corporate film production. For more email us at ro...
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The presentation of the last projects in motion design of the Agency Data Projekt from France....
France
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Benjamin Casias Cinematography Montage by benjamin casias
this is just a sample of some of my work from 2009...
United States
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KAJOLA - movie trailer by Niyi Akinmolayan
For those of you who read my article in the NOV/DEC 09 issue of the creative cow magazine, i talked about my upcoming movie (http://magazine...
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Dag 8: Yogyakarta – Prambanan 10/08/09 by Marianne Willems
This video clip is part of the album "Indonesia". The clips give a day per day description of a trip around in Indonesia in 2009. Other tr...
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Aerial footage supplied by Helifilms Australia shot with the Cineflex V14 gyrostabilised HD camera system. Locations include Australia, Sout...
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Between January and March 2009, a small group of artists recorded the creative responses of autistic children to outdoor activities in ...
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CREATIVE COW TRAINING TOOLS
Lighting and Shooting Gorgeous InterviewsLighting and Shooting Gorgeous Interviews
IN STOCK NOW
$49.95

On this DVD, Director of Photography Tom Miller, teaches you how to light an interview so that your subject looks natural, professional, and...GORGEOUS!






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Douglas Trumbull: A Writer-Producer-Director-Engineer-Inventor Looks Forward * Cinematography * Douglas Trumbull While others reflect on his 45 years of achievement, Douglas Trumbull currently has five movies underway, and some strong ideas about saving the future of filmmaking.... more
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