When one of the giants in the world of reality television switched to Final Cut Pro after years of using Avid, it was big news because they have hundreds of edit stations. It was a big red ding in Avid's sales numbers when Apple rode off with the account.
But things always change and sometimes they change back.
In this article, Bunim/Murray lays out the decision-making process that brought them back to Avid, following years of using Final Cut Pro. It was not an easy decision and was not one that the company made in haste.
Mark Raudonis, Senior Vice President of Post Production at Bunim/Murray told us in this exclusive report for Creative COW: "I was invited to Cupertino in February 2011, to see the first incarnation of Final Cut Pro X -- virtually the same presentation that they gave at NAB a few months later. My feeling in February was, 'This is interesting, but obviously it's not ready for primetime. I hope by the time they release it, some of these things will be addressed.
"Over the last 10 months, Apple has addressed some of those issues, and they are working on others, but in my opinion they've diverted from what we, as a company, need.
"We said that 'we're not doing anything until 2012' because a large organization like Bunim/Murray can't just turn on a dime. In fairness to Apple, we also wanted to give them a chance to address all of the criticism that came up. Since then, I've seen enough of their development to know that the direction they're headed in still isn't the right choice for us. As a result, after years of building our editing workflow around Final Cut Pro, we have decided to return to Avid Media Composer and Avid ISIS as the heart of our post process.
"This was not a decision that we took lightly. Change is inevitable. But, different is not necessarily better. Our editorial process requires some specific features that seem to be disappearing from Final Cut."
What are these specific features that Bunim/Murray sees disappearing? You can read it in Mark Raudonis's "Real World Editing: For Avid to FCP...and Back Again."
##
|
|
 |
demo reel
StudioCapta SHOWREEL 2011 by Capta Studio
StudioCapta is an Italian graphic design, production & postproduction studio born in 2011 from Giulio Lavecchia & Andrea Casella. This is th... |
 |
 |
commercial
1-Altitude Gallery Marketing Video - Highlights Reel by Kai Cheong
Produced by Intuitive Films for 1-Altitude Gallery (One Rochester Group).
A highlights reel containing excerpts from the 20 Points-of-Int... |
 |
 |
demo reel
Documentary : Rajasthan, India by Ronnie Vox
Documentary production, Editing, Voice over, commercials, promo clips, videography, and Corporate film production.
For more email us at ro... |
 |
 |
demo reel
Demoreel Data Projekt by jerome clauzade
The presentation of the last projects in motion design of the Agency Data Projekt from France.... |
 |
 |
demo reel
Benjamin Casias Cinematography Montage by benjamin casias
this is just a sample of some of my work from 2009... |
 |
 |
trailer
KAJOLA - movie trailer by Niyi Akinmolayan
For those of you who read my article in the NOV/DEC 09 issue of the creative cow magazine, i talked about my upcoming movie (http://magazine... |
 |
 |
short film
Dag 8: Yogyakarta – Prambanan 10/08/09 by Marianne Willems
This video clip is part of the album "Indonesia". The clips give a day per day description of a trip around in Indonesia in 2009. Other tr... |
 |
 |
demo reel
Helifilms Demo Reel by Matt Downey
Aerial footage supplied by Helifilms Australia shot with the Cineflex V14 gyrostabilised HD camera system. Locations include Australia, Sout... |
 |
 |
short film
Launchpad by conrad molleson
Between January and March 2009, a small group of artists recorded the creative responses of autistic children to outdoor activities in ... |
 |
|
CREATIVE COW TRAINING TOOLS |
 Lighting and Shooting Gorgeous Interviews
IN STOCK NOW
$49.95
On this DVD, Director of Photography Tom Miller, teaches you how to light an interview so that your subject looks natural, professional, and...GORGEOUS!
|
|
 |
Using masks to speed up web design can help you show multiple graphic ideas with the least amount of effort for best effect. In this tutorial, Martin Ainsworth willl show you how to add a mask to a folder and add content to it.... more |
 |
While others reflect on his 45 years of achievement, Douglas Trumbull currently has five movies underway, and some strong ideas about saving the future of filmmaking.... more |
MORE RECENT ARTICLES
|
|
 Adobe Photoshop for Video Podcast
Lite Bite for Photoshop: Using Masks on Folders by Martin Ainsworth
(00:03:09) -- 1/11/2012
Using masks to speed up web design can help you show multiple graphic ideas with the least amount of effort for best effect. In this tutorial, Martin Ainsworth willl show you how to add a mask to a folder and add content to it. -
Adobe After Effects Podcast
Lite Bite for After Effects: How do I animate Text on a Path? by Andrew Devis
(00:03:08) -- 1/10/2012
"Lite Bites" are short no-frills tutorials giving quick answers for busy people. In this next AE Lite Bite tutorial, Andrew Devis shows how to quickly and easily animate text on a path. -
Adobe After Effects Podcast
You Ask....I Answer: Masking vs Track Matting Part 2: Adobe After Effects by Kevin P McAuliffe
(00:09:29) -- 1/9/2012
In this tutorial, Kevin P McAuliffe takes a look at doing the same viewer requested track matting technique he showed in Motion 5, but the time he demonstrates the technique inside of Adobe After Effects. -
Final Cut Help Tutorials Podcast
Advanced Tips for FCP X: Custom Resolution Timelines by T. Payton
(00:08:18) -- 1/9/2012
FCP X can't create a custom resolution timeline... or can it? I'll show you how to create custom resolution timelines quickly in Final Cut Pro X. -
|
|
