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Attendance at the NAB Show was up this year, and so was the energy. It wasn't just product announcements either -- some of the most exciting announcements had to do with the new ways that products can work together. So, with the dust starting to settle, here are some of the stories that are starting to stand out.

Have some to add? By all means let us know! Post in the appropriate product forums, or in Creative COW's NAB forum.

Oh, and while Apple hasn't sent an official press release yet, if you want to talk about FCP X, we have a forum for that too!

Adobe Unveils Creative Suite 5.5 Production Premium
Sweeping Productivity Enhancements and New Creative Innovations Boost End-to-End Workflows for Audio and Video Professionals
Adobe Announces Creative Suite 5.5 Design Premium and Design Standard
Key Design Suite Enhancements Support Explosion in Content on Mobile Devices and Tablets
Adobe and Zend Introduce Adobe Flash Builder 4.5 for PHP
New Offering Accelerates Mobile App Development for PHP Across Android, BlackBerry Tablet OS and iOS
more Adobe news....

New AJA Hi5-Fiber and FiDO SDI/Optical Fiber Mini-Converters Debut at NAB 2011
AJA Announces FS2 Dual Channel Universal Frame Synchronizer and Converter
FS2 Offers Ultimate Workflow Flexibility with Dual Independent 3G/HD/SD Up/Down/Cross Video Frame Synchronizers and Dual 16 Channel Audio Processors
AJA Ki Pro Mini is First Recommended ProRes Solution for RED EPIC
more AJA news....

ARRI Unveils Modular Camera System, ALEXA M
ARRI L-Series LED Fresnels -- the Next Generation in Lighting
Codex Digital, Assimilate Demonstrate ARRIRAW Workflow at NAB
more ARRI news....

ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite On Mac OS X & Windows 7 at NAB 2011
SCRATCH state-of-the-art toolset raises the creative bar, while new price tag lowers the barrier to entry
ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
New SCRATCH systems deliver unbeatable price-performance for RED workflows
ASSIMILATE Announces Strategic Technology Partnership with Panasonic for Post Production of Panasonic 3D Cameras
ASSIMILATE Joins Panasonic 3D and P2 Partners Programs
more Assimilate news....

ATTO Technology Powers High Performance Audio and Video Workflows at NAB
ATTO Technology Introduces FastFrame™ 10Gb/s Network Interface Card for High-Bandwidth Connectivity
more ATTO news....

Avid Introduces Paradigm Shift in Story-Centric Workflows for Broadcasters
New web-based portal and mobile app—Interplay Central and Interplay Central Mobile—enable innovative, open, integrated news workflows, and faster, more flexible story creation
Avid Delivers Greater Tactile Control for Colorists with New EUCON Partners
Assimilate, Image Systems, and Pomfort announce native support for EUCON; Avid delivers improved workflows and expanded solutions with Windows compatibility for Artist Color
Avid Extends Best-in-Class Shared Storage to Broader Content Creation Market with Entry-Level ISIS 5000-16
New offering addresses customers’ needs for a proven and open workgroup-enabling storage solution at lower cost
more Avid news....

Autodesk Flame Premium 2012 Offers Tools for Total Creative Control
New Tools for Relighting, Enhanced Stereoscopic 3D Workflow and CG Interoperability
NAB 2011: Autodesk Smoke 2012 for Mac OS X Now Shipping
Just Over a Year Since Launch, Smoke 2012 Provides Customers with New Creative Capabilities, Proven Production Efficiency and Growth Opportunities
more Autodesk news....

Blackmagic Design Announces New ATEM Production Switchers Model Lineup
Blackmagic Design Announces DeckLink 4K
Blackmagic Design Announces UltraStudio 3D with Thunderbolt™ Technology
more Blackmagic Design news....

Broadcast Pix Adds Chyron’s Lyric PRO 8 Software to Granite Live Production Systems
Broadcast Pix Enhances Granite HD Live Video Production Systems with Version 2.0 Software and New 500 Control Panel
Slate Hybrid System Also Enhanced with Version 8.5 Software and 500 Panel
more Broadcast Pix news....

CalDigit Shows Latest Innovations in Storage Technology
Includes first of its kind CalDigit FASTA-6GU3, combining two next generation interfaces into a single card with throughput speeds of up to 6Gbps.
more CalDigit news....

CoreMelt Unleashes CoreMeltFREE
Bundle of 33 Visual Effects Plug-ins Gives Motion Artists and Editors a Free "Taste" of Company's CoreMelt Complete V2 Product Line
more CoreMelt news....

FilmLight Provides A Taste Of Baselight for Editors
Final Cut Pro Plug-in takes Baselight to the wider creative market
Technicolor & FilmLight Join Forces to Provide On-Location Color
Technicolor DP Lights™ Powered by Truelight to Launch at NAB
more FilmLight news....

Grass Valley's ADVC G-Series Now Shipping
Grass Valley Revolutionizes Camera Connectivity with Third-Generation Triax and Fiber Transmission Systems
Grass Valley and Irdeto Partner to Create a Fully Integrated, Camera-to-Screen, Live and On-Demand, Multi-Distribution Solution
more Grass Valley news....

HP Unveils New Workstation Lineup, Maintains No. 1 Worldwide Market Leadership
more HP news....

JMR Electronics, Inc. Introduces New Line Of High Performance Raid Array And Pcie Expansion Units At NAB Show
SilverStor™ Family of Products Set the Standard in Direct-Attached Storage
JMR And Fusion-io Collaborate To Deliver High Speed Solutions
Combination of Native PCIe Non-Volatile ioMemory and PCIe Systems Provides 5K Stereoscopic Playback at NAB
more JMR news...
Litepanels Introduces H2 Hi-Output™ LED Fixtures and more at NAB 2011
more Litepanels news....

Matrox Announces Thunderbolt Enabled MXO2 Devices at NAB 2011
Matrox Announces the First Portable, Cross-Platform Capture Devices for Adobe Flash Media Live Encoder
Stream from any camera, anywhere with Matrox MXO2 Family of I/O devices, starting at $449
more Matrox news....

MOTU ships Windows PCI drivers for adobe Premiere Pro CS5 and CS5.5
Windows Drivers For Motu PCI Capture Devices Include Support For Premiere Pro CS5.5
MOTU partners with Apple and Intel to develop for Thunderbolt
more Motu news....

NewTek Launches Game-Changing Replay System
3Play™ 820, 10-channel HD slow motion replay system in a 4U rack mount sets a new industry benchmark
NewTek Integrates Apple® Mobile Device Support Into TriCaster™ 850 EXTREME™
iPad®, iPod®, iPhone®, Mac® and all AirPlay® Apps can serve as live video/audio sources for new HD portable live production system
NewTek Reveals LightWave™ 10.1 Stereoscopic Camera and Interactive Production Workflow Enhancements at NAB 2011
Software enhancements deliver greater stereoscopic camera rig and VPR functionality, better import and export capabilities, a new Skin material node, and more
more NewTek news....

NVIDIA-Powered Innovations Seize Center Stage at NAB 2011
Quadro Pro Graphics Drive New Tools for On-Air Graphics, Film/Video Editing, Color Correction, 3D Video Processing
more NVIDIA news....

Panasonic Announces 3D P2 HD Shoulder-Mount Camcorder And First P2 HD Handheld With AVC-Intra Recording At NAB
DVCPRO HD Named Official Recording Format for London 2012 Olympic Games

more Panasonic news....

Small Tree to Feature GraniteSTOR ST-Vault at NAB 2011
First Product in GraniteSTOR Archive Line of Tape Storage Systems
more Small Tree news....

5Alarm Music to Offer SmartSound Software's Quicktracks® Cloud-based Music Customization to Production Music Marketplace
Launched Today at NAB 2011, SmartSound's Quicktracks to Be Offered For Select 5 Alarm Music Libraries on a Pay-Per-Use or Annual License Basis
more SmartSound news....

Sony Creative Software Releases New Update for Vegas Pro
Award-Winning NLE Improves Closed Captioning, Adds Support for GPU Rendering on AMD ATI Graphic Chipsets, and Adds 3D Blu-ray Disc™ Timeline Burning Capability for Complete 3D Solution
Sony Creative Software Announces Z Depth 2.0 Upgrade
New Stereoscopic 3D Production Application Features Increased Accuracy and Enhanced Visual Queues for Subtitle Placement in 3D Productions
more Sony Creative Software news....

Sorenson Squeeze Solution Pack Powers Technicolor's Cloud-Based 'ShareVUE' Dailies Service
Sorenson Media Unveils Four New Service Levels for Squeeze Solution Pack
more Sorenson news....

RAIDON-USA Technologies is now shipping the STARDOM SOHORAID SR5 5 bay
The SOHORAID SR5 is a five-drive RAID storage system for 3.5" SATA II 3Gb/s hard drives that allows for user configurable RAID configuration, through the LCD interface on the front of the unit.
more Stardom news....

SynthEyes 2011 Dashes on Stage Offers Exciting New Texture Extraction Toolset
Andersson Technologies LLC ships SynthEyes 2011, which emphasizes new capabilities in set reconstruction, especially texture extraction.
more Andersson Technologies news....

The Best of NAB: Award-winning A/V Production Solutions from Avid
See how you can capture every sonic detail of a performance and create better recordings with Pro Tools|HD Native from Avid
for more Industry News....
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The film "Henry's Crime" is described by DP Paul Cameron ASC as a "fable of sorts...with a folkloric beauty." Debra Kaufman interviews Paul Cameron about the challenges of facing a limited budget, a short shooting schedule, difficult lighting, and -20 degrees Fahrenheit weather. In the end, it all adds to the mystique of a film playing out in a "classics style" storybook effect and elegant cinematography. Join Paul and Debra for a look behind bringing this fascinating tale to life.

You can find it in the COW Library at:
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Ever wish that you could go back and reshoot something that is almost there, close, but no cigar? Something that clearly has just a little bit of an angle problem, or the horizon isn't quite right? Perhaps it needs to have some "fisheye" effect removed from it?

Well, this lesson from our "Premiere Pro Video Adrenaline" series, hosted by Richard Harrington, will show you how using Adobe Premiere Pro CS5 and Adobe Photoshop Extended, you can remove many of these kinds of unwanted lens effects from your footage.

This lesson will show you many great features inside both Premiere Pro and Photoshop Extended.

You will find the lesson online in our tutorials library.

Or you can sign-up for our Adobe Premiere Pro podcast.

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In this exclusive report for Creative COW, top technology journalist Debra Kaufman takes an inside look at the 4K restoration of the film classic "Taxi Driver," to celebrate the 35th anniversary of its release. Along the way, you'll see cutting-edge tools and technologies for film restoration and preservation, from the people who are redefining the state of the art.

This article marks the perfect opportunity for us to welcome Debra Kaufman to Creative COW! After 25 years as one of the industry's most respected freelancers, we couldn't be more honored that Debra has chosen to join Creative COW full-time. She will be serving as Associate Editor of Creative COW Magazine, as well as contributing to our industry leading web community. Debra will be building on the relationships she has formed with the industry’s leading creative minds over the past two decades to provide unique insight into cutting-edge film production, as well as in-depth analysis of industry trends and technology -- adding a new dimension to what is already the industry's most read magazine.

“To say that we are delighted to have Debra Kaufman join our team would be an understatement,” said Creative COW CEO Ronald Lindeboom. “Fifteen years ago, when we began building support communities for media professionals on the web, Debra was already writing many of my favorite articles in the largest and most respected trades. She was and is one of the best journalists in this field, and to have her as one of the Creative COW Team is a testament to how far Creative COW has come over the years. She brings a new dimension to our team and we know that her voice among our huge audience will become an even stronger one in the days ahead.”

“I am thrilled to be joining the COW team,” said Debra Kaufman, newly named Associate Editor of Creative COW Magazine. “In an era in which so much coverage has shrunk to 300-word sound bites, I'm delighted to be able to cover the dramatic changes in our industry in depth. Additionally, I look forward to reaching a huge number of engaged readers working in production and post, in the U.S. and internationally. Publisher Ronald Lindeboom and Editor-in-Chief Tim Wilson early on understood the importance of a web presence, and have created an astonishingly large audience both online and in print.”

Look forward to more great stories from Debra in Creative COW Magazine, and online here at And once again, Welcome Debra!

You can read Debra's new article at
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We had quite a surprise this morning when we looked at the iTunes Store's standings for individual episodes of competing podcasts in the "Software: How-To" category. Our two newest podcasts, the Apple Motion and Cinema 4D podcasts, seem to have taken the iTunes Store by storm and the episodes of these two podcasts are doing remarkably well.

When looking at all of the video podcasts in the Software: How-To category, you can see below that the episodes in these two new podcasts have taken off like a rocket. 8-out-of-10 of the top video podcast episodes in the category belong to our two newest podcasts.

If you haven't visited these great new podcasts, you can find them at:

For Apple Motion, subscribe at iTunes in HD and SD.


For Cinema 4D, subscribe at iTunes in HD and SD.


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Creative COW is proud to welcome Neal Barenblat as a leader and enthusiastic and informative guide to some of the best video tutorials in Creative COW. For those of you who have been watching Neal's tutorials, you know that he not only makes his tutorials a lot of fun, but he explores some very fresh and exciting visual techniques and effects that he uses in his own work for local and national TV spots.

Neal is a graduate of the University of Texas at Austin and has worked as the assistant video editor for T3: The Think Tank. He also serves as a motion graphics artist at Running Pony Productions in Memphis, Tennessee, where he creates and animates elements for local and national TV spots. As an editor and motion graphics artist working in the post-production world, with experience in Adobe Creative Suite, Cinema 4D, Photography, Avid Media Composer, and Final Cut Pro, Neal has begun a series of tutorials that offer to COW members his fresh design sensibility and keen eye in motion graphics/visual fx techniques and video editing.

Join us in welcoming Neal and view his Stop Motion Text with Cinema 4D and News Introduction, Visual Fanfare tutorials.
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World Builder poster Movies: images flashing across the screen, every frame a visual art form that inspires us, changes us, makes us feel something. These images draw from our own imagination and creativity and somehow connect with the passions and objectivity of another.

We're featuring just such a work of art today from our Reels Section in Bruce Branit's short film, "World Builder". Watch the story unfold as a beautiful world is created from a deep love and hope for a future. Take a moment and escape. Isn't that what movies are all about?

Upload your reel, short movie, music video, commercial, or demo to showcase your abilities and get feedback, exposure, inspiration and experience as you interact with some of the greatest talent on the planet in your fellow COW members. Enjoy full HD 720p support as you peruse Creative COW's Reels Section.

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The 2010 FIFA World Cup was the most-watched television event in history: broadcast to over 70 countries, averaging 400 million people for each match, with over 700 million watching the closing ceremony alone. The world's most popular and prestigious sporting event added aerial coverage for the first time in its illustrious history -- and they turned to partners Helifilms and Helimedia to make it all possible.

Coordinating six aerial units, which were simultaneously dispersed across the entire country, with each aerial unit working on different schedules and for different directors would be difficult enough, but bringing all these efforts together seamlessly to deliver the first-ever aerial coverage in a luxurious and stunning display to viewers all over the globe was the goal of these trailblazers from Helifilms.

Join Matt Downey in his article,"World Class Aerials for the World Cup", for our "Asset Management & Distribution Issue" as he reveals details of his amazing flights for the World Cup 2010.
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We've created three new Twitter Feeds for you to get easy updates to the latest news and events at the COW.

In addition to our steadily growing list of CreativeCOW Tweets at, we are now providing quick access to paying job updates from our COW Job Boards at

Keep up with the latest industry news for working professionals in film, broadcast and related fields from around the world brought to you by Creative COW at

Creative COW's FULL COURSE podcast brings every episode of all of our popular Creative COW podcasts to you in one convenient feed. For those who do not want to miss anything that we release for your portable devices, this is the choice for you. It's wide, it's diverse, it's everything we release, all in one show tweeting from
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It's Top 40 time and all of us at COW Headquarters are feeling like it's time to put on some old Bee Gees albums, pull out the mirror-ball from retirement and pretend its disco-time all over again. (Well, maybe not quite that extreme!) Why? Last Friday we logged into the iTunes Store's "Software: How-To" category in their Technology section only to find that among all the video podcasts in the world in the Software: How-To category -- and there are some highly funded major publishers and corporations that are far bigger than us competing in that category -- we were sitting at #1, 3, 5, 14, 16, 19, 26, 27, and 28 in the Top 40 podcasts.

And for those who have asked, watch soon for two new podcasts from Creative COW: the first, for Sony Vegas users, and the next up will be a new Apple Motion podcast. We'll let you know when Vegas and Motion go live.

If it were not enough to hit the kind of rankings that we've been hitting, the iTunes Store's podcast team also featured one of our new DSLR Video podcast in their New & Notable section. Not only that but they contacted us and said that the COW deserved its own featured provider page and so they helped us set one up. You can find it in the iTunes Store at and we wanted to thank them for the recognition of the hard work we are putting into our podcast series. If you are on an iPad, just click on the picon of any of our podcasts you kind searching the iTunes Store's podcast section, and in the upper right of the dialog box is a "providers page" link. Check it out, "It's tres cool," says Bessie.

In case you'd like to see what the standings looked like when we logged-in on Friday, January 28, here is a screen capture we took...

If you haven't logged-in and joined some of our podcasts yet, we'd like to invite you to visit us either online in the COW or by visiting our new featured artist's page at the iTunes Store. The addresses follow, and once again, our sincere thanks to all of you for making this series such a strong success.

Visit Creative COW's Featured Artist page at the iTunes Store

Or visit Creative COW's podcast homepage online
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