Apple on the MOOOOOOVE!

The world's largest community of media professionals has already begun its rumination on Apple's latest moooooves, including new MacBook Pros, and the eagerly anticipated FCPX 10.3! Not only are early reactions to 10.3 very positive, a number of our members are already putting it to use on paying projects, and liking what they see.

We want to especially draw your attention to a blog entry from Charlie Austin's Final Cut Pro X Babbling, Final Cut Pro X 10.3 – First Look.

As Charlie has led us to expect from his work at FCPXpert.net and his thousands of posts in the CreativeCOW.net forums, this is one of the most thorough and engaging explorations of the subject that you'll see anywhere on the web. Don't miss it!

There's lots to talk about of course, so conversations are happening on a couple of other threads you'll want to check out:
  • 10.3 explores the new FCPX (and friends!) in detail, and
  • Reactions to today's Apple Event offers a broader overview of all of Apple's announcements. Note that this one begins with live reactions posted while the event was underway, so read further on in the thread for some thoughts as the dust continues to settle.




Being an Advertising Editor: The Ins and Outs of Agency Work

In a postproduction-filled world teeming with editors working on TV, film, sports, live shows and even the news, there are many in-house editors working on a huge range of less visible work. From commercial spots to web pre-rolls or even internal pitch reels, there is a rapidly expanding role of “staff editor” in markets all across America. "I’m one of those editors working at an advertising agency," says Katie Toomey, "and before landing the job, I didn’t even realize this was an option for me!"

While obviously not as glamorous as feature film or network TV, agency work offers some great opportunities. "I’m exposed to a lot of different techniques and tools," says Katie, "and I’ve had to learn how to interpret technology and people at the same time. Plus, as a staff editor, I have a place to go every single day."

There are many more advantages to this kind of work, especially for people who want to continue honing their skills in many different directions. Is agency work for you? Read more!





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Red Digital Cinema Epic-W & New Weapon® Cameras Now Shipping

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MMC Brainville Technology Park Capitalizes on PipelineFX’s Qube!

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Quantum Break: Keeping in time with Mistika

The sky is the limit for 4K IMAX HDR "Sully" with Baselight

Focusrite Announces RedNet Control 2.0

MAGIX Announces New Era for Video Editing with Release of VEGAS Pro 14







Sound and Audio News
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Avid Showcases New Innovations for Audio, Expanded Partnerships at AES 2016

Musicbed Licensing Platform Creates Live Recording Sessions with Blackmagic Design

Focusrite Announces RedNet Control 2.0

Veteran Sound Mixer Claudia Katayanagi Brings Sound Devices 664 Mixer/Recorder On-Set for Latest Role as First-Time Documentary Director

Signiant SaaS Allows Chimney Group to Move Large Media Files Quickly and Securely for Film, Broadcast and Advertising Clients

Storage and Archiving News
New EditShare Flow MAM Update Automates QC, File Transfer and Cloud Delivery Workflows; Expands Cloud-Based Production Capabilities with New Remote Editor

Object Matrix and Spectra Logic Announce Technology Partnership

ProMAX Releases Support for Groundbreaking Thunderbolt LTO Devices

Studio Network Solutions Announces New ShareBrowser Integration with Adobe Premiere Pro Creative Cloud

Sonnet Announces Dual-Port SFP+ 10 Gigabit Ethernet Thunderbolt 2 Adapter

ProMax Releases New Storage Servers To Meet Demand OF 4K AND 6K Content

Primestream To Showcase New Exchange 5.5 and Fork 5.5 Tools at IBC2016

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Trade Shows News
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Keynotes Announced for SMPTE 2016

AXON FLEXES ITS 4K MUSCLES AT BROADCAST INDIA 2016

Avid Showcases New Innovations for Audio, Expanded Partnerships at AES 2016



Advanced Color Correction in Adobe Premiere Pro * Adobe Premiere Pro * Tobias Gleissenber
Color correction is essential to making every video look its best, and Adobe Premiere Pro has a lot of great tools built in that are both powerful and easy to use. Most important, they can help bridge the gap between color displayed on the monitor you're using, and the devices your viewers will be using. Video editing and VFX whiz Tobias Gleissenberger of Surfaced Studios will walk you through the waveform monitor, the RGB parade,... more
“Before I forget: don’t wear any underwear.” * Field Production * Tim Wilson
Before coming to Creative COW, before his lives in product marketing and product management at Avid and Boris FX, Creative COW Editor-in-Chief Tim Wilson ran a video production company. As we also observe the 100th Anniversary of the founding of the US Parks Service, Tim recalls one one especially memorable adventure to Everglades National Park, wherein he found himself quite literally up to his armpits in alligators. He had no idea that this was going... more
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